Capitalize On Everything!

How many times have you heard stories of people coming from nothing and going on to achieve great success? We hear these stories often and wonder “why can’t I do that?” It really is simple. If you believe you have nothing to offer, you will not achieve anything. Achieving means exchange of what you have to get what you want. You’ve got to change the idea of having nothing to having something very valuable, and then begin seeking the way to let others know so that you may begin exchanging it for what you hope to get.

“Ideas are in the air” as Thomas Edison once said. They are free for the taking, but you will never even know they exist until you shift your focus to one of knowing they are there and deciding you will find them.


Where Do I Find Ideas?


Actually, there are two excellent places to begin your search for ideas to capitalize on. First, look to what interests you. Do you have a hobby or a favorite pastime? This is where you likely have some knowledge, talent, skill or ability that others may be willing to pay you to teach them. Or maybe you have discovered a better way to do a thing many people dread doing, such as housework, taxes, or grooming the family pet.

Spend some time going through your daily routines and see if you can’t find some way to capitalize on some part of your day. Very often we overlook the simplest things we do simply because we do it so frequently. My mother was a great cook. I’m sure I could fill a book with all of the ideas I have picked up from observing her in the kitchen while growing up, if that held an interest for me.

The second area to find great ideas is in your problems or in the problems of others. Here is where everybody would really like to have some answers. Perhaps you’ve overcome a difficult situation and can share your own experience to help others who are now facing that same situation.

If you have found a way to overcome a really tough and common problem, you have pretty much guaranteed your own success. All that is left is to get the word out through marketing. Most people will pay very well when faced with a difficult problem to solve. Think about how much we gladly spend on doctors and lawyers! (Well, maybe not gladly, but we do pay).


A Hint That Can Save Your Sanity


Ideas are truly ephemeral. They come in a moment, and they disappear in the next moment. You really need to be alert to them when they do come, and you need to DO SOMETHING to take possession of them before they are gone.

Get yourself a notepad, and carry it with you always. Be ready to write down whatever ideas come to you in a moment. Once you have it in writing, you can then put your mind to work on it at a more convenient time. I would suggest that very same day if at all possible. Most ideas have a way of fizzling out if they are not acted upon promptly. Joe Vitale said it best in the movie, The Secret, “The Universe likes speed.”

By working on your idea, it is important to keep your focus on how you might utilize the idea in a way that adds value to your life or the life of others. While doing this, keep yourself from trying to figure out how you will accomplish this. The how will show up on its own if you give it a chance. The conscious mind is to focus on the joy and benefits of the idea. Allow your subconscious mind, with its vast reservoir of resources to do the task of finding the how as it was designed to do.

It’s True!

Most importantly, you need to know that ideas are everywhere. It really is just a matter of expecting to find them and they will appear. As with most everything in life, it all begins with the correct mindset. That means confidently knowing the answer exists and you are going to find it. Think positively.


Thank You,

Jeffrey Brandt



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