Sincerity is inherent to passion

Sincerity is inherent to passion, but I want to talk about this specific aspect of passion today. I feel sincerity is perhaps the most important quality of a successful pursuit in service to others. Without sincerity, any transaction is lacking. Focus is diluted. Genuine gain for both sides is hampered.



Adding sincerity to your every dealing you have with others sparks a common energetic bond between you. You become an ally. You become a friend. You bring common good to the fore. Without sincerity, you may “make the sale”, but you do so in an injurious way that will surely be detrimental to future dealings. Perhaps even dealings with others, as your lack of sincerity will stick to the energy you transmit. Others will pick up on this and not feel right about dealing with you.


People do not have to be consciously aware of any of this matter of energy. The energy is real, and on a subconscious level we all respond to it. Sure, we can be misled: however, there will be no bond to hold us together after an initial deal.


When you deal with others you want to build a relationship, if you want to grow and be successful in the long term. You want success for the client as much as you want success for yourself. This builds genuine trust. It all comes back to your being sincere in every part of your dealing.


It also helps immensely if you are sincere in every aspect of your life, not only those related to your business. You want to be consistent in every part of your life. In this way, you will feel better, and others will “know” this.


As you might already have noticed, I do speak a lot about energy. I believe everything is about energy, everything is energy. That is why these ethereal qualities that I ask you to develop and promote in your life, can mean so much to your future. I truly believe we are entering into a new understanding of who we are. The days of deceiving others for material gain in the business arena are quickly coming to an end.


Everywhere you look, you see businesses failing, I believe, because they are not being run with integrity, values. Oh they talk about them, but you cannot fool the universe. If you are not sincere in your desire to be of service to others, your days in the business are numbered.


I like to think of service as “serve-us”. It’s me and the client, together, for the common good. We both have to win. This brings me to something that many would consider to be crazy, until they see the whole picture.


How many business owners do you imagine would even consider sending a potential client to do business with a competitor? Think about this one now. Most businesses tend to specialize in a specific niche, although they do serve a broader niche. Let’s say a particular client comes to your business and wants something very specific, and it happens to be in the area you are not too keen on, but you do know that your competitor down the street does a fine job in that specialty, quite a bit better than you. What to do?


Explain to that client that you would love to be of service to them, but you honestly feel they would be better served in THIS specific case, if they would go down the street to your competitor’s store. Feel free to explain exactly what you’re specialty is, and that you would be only too happy to serve this client in the future. Think about it.


What kind of impact would this make on that particular client? That is SINCERITY. Do you think that particular client just might tell others of this meeting? Do you think others just might think of you when they are in need of what you are selling? Yes, sincerity might cost you a sell in the moment, but I would say it will guarantee your future, if everything else is in order.



Happy to be of service to you,


Jeffrey Brandt

Author of Close Your Eyes to Find Your Way: A Guide to Discovering Your Higher Self.






All writings here are copyrighted by Jeffrey Brandt. You may not use them without written permission but you may link to the posts or give out a link to the posts.